Will & Bear

Brand Identity, Strategy, Website & Digital Campaign

Objective

Create a structured plan to increase online sales.

Re-design of website, content and print collateral.

Action

  • Creative workshop with the client.
  • Creation of mood boards and art direction.
  • Brand strategy and guidelines.
  • New sitemap and UX design.
  • Advertising campaigns and content creation.
  • Design and development of packaging, hand tags, and print collateral.

Results

  • Triple-digit growth in the first business year.
  • The brand is now stocked globally at 152 retailers.
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Get in touch:

hello@brownft.com

Get in touch:

hello@brownft.com

© 2019 Fraser Brown

© 2019 Fraser Brown