Sennheiser

Brand Identity, Packaging & Digital Campaign

Objective

A memorable gift for the players in the All Blacks rugby world cup squad.

Action

• Concept creation and creative resource brief.
• Management of creative process.
  Final approval on artwork and content.
  

Results

• Personally embroidered headphones.
• A booklet containing the players' journey.
• An oak box carved by renowned New Zealand sculptor Rangi Kipa.
• An honourable mention and an award from the team after winning the RWC final.

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