Roland Garros

Brand Activation: Event, Digital, Media, PR and POS

Objective

Increase awareness of the adidas | Roland Garros relationship and drive product sales.

Action

  • Developed a 360 tennis brand activation: event, digital, media, PR and point of sale.
  • Led the rollout of the campaign on-site over the course of the event.

Results

  • +3 million viral video views.
  • +9 million unique visitor views.
  • Record on-site store sales, up 12.5% from the previous year.
  • +20% foot traffic vs. pre-event.
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Get in touch:

hello@brownft.com

Get in touch:

hello@brownft.com

© 2019 Fraser Brown

© 2019 Fraser Brown