Roland Garros

Brand Activation: Event, Digital, Media, PR and POS

Objective

Increase awareness of the adidas | Roland Garros relationship and drive product sales.

Action

• Developed a 360 tennis brand activation: event, digital, media, PR and point of sale.
• Led the rollout of the campaign on-site over the course of the event.
  

Results

• +3 million viral video views.
• +9 million unique visitor views.
• Record on-site store sales, up 12.5% from the previous year.
• +20% foot traffic vs. pre-event.
  

LinkedIn

Instagram