OneTwo Boxing

Role: Brand Strategist & Creative

Objective

Bring to life a new fitness franchise, created by two high profile Australian footballers.

Action

• Market, trend and competitor research.
• Naming, logo and brand identity.
• Brand strategy and guidelines.
• Launch strategy.
• Social media guidelines and strategy.

Results

• The brand scored highly in focus groups.
• The company is now progressing into phase 2, focussing on gym interior design.

LinkedIn

Instagram