OneTwo Boxing

Role: Brand Strategist & Creative

Objective

Bring to life a new fitness franchise, created by two high profile Australian footballers.

Action

  • Market, trend and competitor research.
  • Naming, logo and brand identity.
  • Brand strategy and guidelines.
  • Launch strategy.
  • Social media guidelines and strategy.

Results

  • The brand scored highly in focus groups.
  • The company is now progressing into phase 2, focussing on gym interior design.
Artwork 39
Artwork 38
Angle 1
Angle 1- logo
Angle 1-3
newlayout2

Get in touch:

hello@brownft.com

Get in touch:

hello@brownft.com

© 2019 Fraser Brown

© 2019 Fraser Brown