Boost adidas & Footlocker partnership, and introduce newly signed Australian athletes.
- Led the development of an integrated advertising campaign across digital, print collateral and TVC.
- Managed creative resources and the production of all content.
- Final approval on all content before handover.
- +20% Increased online traffic and unique page views over the course of the campaign.
- Raised the market value of both adidas athletes’ and strengthened the brand relationship with fans.