adidas | Footlocker

Integrated Marketing Campaign

Objective

Boost adidas & Footlocker partnership, and introduce newly signed Australian athletes.

Action

  • Led the development of an integrated advertising campaign across digital, print collateral and TVC.
  • Managed creative resources and the production of all content.
  • Final approval on all content before handover.

Results

  • +20% Increased online traffic and unique page views over the course of the campaign.
  • Raised the market value of both adidas athletes’ and strengthened the brand relationship with fans.
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Get in touch:

hello@brownft.com

Get in touch:

hello@brownft.com

© 2019 Fraser Brown

© 2019 Fraser Brown